In 2016, the sales team at Venus Remedies Limited got a cricket league.
PPL, the Passion Premiere League, mapped quarterly sales targets onto a fifty-over match format. The players were sales representatives. Scoring runs meant hitting numbers. A routine target became a team competition, played across a quarter, with standings, match cards, and a live scoreboard.
I designed the whole thing: branding, team logos, jerseys, match cards, scoreboards, and a suite of promotional material. All of it drew directly from cricket league visual language. Then I designed the mobile app for Android and iOS. Players could track their progress in real time, check where their team stood, and follow the match as it unfolded across the quarter.
Reframing a sales target as sport gives a team a shared identity and a reason to care beyond the number itself. Not every quarter feels meaningful. A league gives it weight.
Made in Illustrator, Photoshop, and InDesign. The page shows scoreboards from the seasons and screens from the app.
PPL ran for three seasons.
